I recently started ChasingMotorcycles.com, aimed at publishing and aggregating advertisements for motorcycles and scooters that are deemed “cool” on eBay and Craigslist and other places. It also has exclusive ads that I’ve put up from readers that have sent them in. The trends are starting to show. As I have added bikes, readership has grown to more than 1000 hits/day, and readers are starting to send in ads that they’ve spotted as well.
What I’ve noticed is that people are going more practical, retro and vintage, and away from cruisers, choppers and big-bore monsters. It seems to me that, for the time being, the Easy-Rider/Dark Knight/Sons of Anarchy look has faded completely. Bandanas, fringe and leather vests worn by weekend warriors that spend their days as accountants and orthodontists, riding a thousand miles a year at most have moved on to some other trendy and “see how wealthy and cool I am” thing. Their chrome covered bikes are parked in the back of the garage, used as bump stops for their new Porsches.
Motorcycling and scootering has returned to its roots, to those who ride, those that want practical transport, and those people looking for something that is mechanically “soulful”. The trend of “I have this brand of bike and you know it even when I’m not on it” has moved to “I love bikes, I love things mechanical and I don’t so much what you think”.
Just as we’ve discovered that Elvis died of constipation, the posers have died off. Steve McQueen is back. Long live the true King of Cool. Continue reading